Services/Product university
The place your product teaches itself.
A learning platform that drives adoption, cuts support load, and makes your product the one people put on their CV. Same shape as Trailhead, HubSpot Academy or AWS Training, built around your product.
73%
faster onboarding with structured learning
45%
fewer support tickets
2.3×
higher adoption among people who complete a track
What you get
The shapes this takes.
- 01
Foundation track
8–12 lessons. Getting started, setup, first implementation.
- 02
Advanced track
12–18 lessons. Complex integrations, best practices, optimisation.
- 03
Specialist tracks
6–10 lessons each, by role, industry or use case.
- 04
Certification
Assessments and credentials people want to hold.
In practice
Where we've done this.
Nine thousand views in the first week
Cloudinary's Shorts each teach one capability, from the problem to the parameter a developer types. That's the shape every lesson in a product university takes.
9,000+views in the first week
Read the Cloudinary case study→Upload an image in React in 10 seconds
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How it runs
Four steps, and you see work after every one.
- 01
Platform
LMS selection and setup, user journeys, access control, certification.
- 02
Product depth
Technical analysis, persona mapping, competitive positioning.
- 03
Catalog
Beginner-to-expert paths, mapped to the roles you actually sell to.
- 04
Execution
Video production, interactive labs, downloadable resources, assessments.
Deliverables
What is in your hands at the end, and yours to keep.
- LMS setup and branding
- Full course library
- Labs and assessments
- Analytics dashboard
- Ongoing updates