Services/Content strategy
Know what to make before you spend a cent making it.
Where video fits in your funnel, what to produce, in what order, and how you will know it worked. Sometimes the answer is fewer videos.
500+
videos shipped for developer tools
18+
years in startup, B2B, B2C and enterprise
80+
developer conferences spoken at
What you get
The shapes this takes.
- 01
Content audit
What you have, what is working, what to stop making.
- 02
Funnel mapping
Which video does which job, from first touch to activation.
- 03
Channel strategy
Where each piece lives, and why it lives there.
- 04
Measurement
The metrics that mean something, and the ones that do not.
In practice
Where we've done this.
Watch hours tripled
Voices, the framework behind ngrok's channel: their developers as the protagonist, a picture for every abstract idea, and a production playbook their own team now runs.
3×increase in watch hours
Read the ngrok case study→Universal Gateway
Traffic Policy · OWASP CRS
Nine thousand views in the first week
Two budgets, one parameter: one series written for a large media company and a vibe coder at once, with publishing recommendations shipped alongside every video.
9,000+views in the first week
Read the Cloudinary case study→Background removal · e_background_removal
Social and OG images · l_text on a template
How it runs
Four steps, and you see work after every one.
- 01
Audit
Your content, your competitors, your analytics.
- 02
Positioning
What you are actually saying, and to which persona.
- 03
Roadmap
A sequenced plan your team can execute without us.
- 04
Handover
Templates, briefs and frameworks, so it survives us leaving.
Deliverables
What is in your hands at the end, and yours to keep.
- Content audit
- Video roadmap
- Channel map
- Briefing templates
- Measurement framework